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IP PROTECTION AND REGISTRATION

Trade Dress Protection

The Trade Dress is the overall image through which your company presents a product or service in the market in order to positively influence the final decision of consumers. We help you to protect it properly.

protección trade dress

What items are included?

telecomunicaciones

Advertising slogans

sector alimentación

scent brand identity

creación nuevas marcas

dress code

Use of images in social networks

Tagline

Marketing campaings

sector alimentación

Musical or sound identity

Use of logos

Sector automoción

Look & Feel of Websites, Apps, Social Media

cambios de titularidad y renovaciones

Identity in the specific color

Sector Biotecnológico

Design of premises

sector software

Visual identity

sector aeronáutica y defensa

Isotype and its uses

Voice tone

Icons and uses of photographs

Advantages

protección trade dress

Reinforces the position in the market

  • Faced with the use of the acquired reputation
  • Faced with the confusory
  • Association or systematic imitation
  • Faced with the weakening of the market position
protección trade dress

Generates added value to the business

  • Provides security to licensees and, where appropriate, to franchisees
  • Facilitates the legal defense of unconventional intangibles
  • Increase the Intellectual Property assets of the company
  • Contributes to streamline technology transfer

Legal protection routes

The commercial image is protected in the European Union (EU) for a combination of figures and measurements

Contractual measures

  • Selective distribution contracts for vertical controls
  • Selective distribution contracts for marketplaces
  • Non-competition clauses
  • Confidentiality agreements

Contact our expert

Do you have any doubts? We solve them on a one-to-one basis

Ana Cristina García
Country Managing Director Paraguay
Paraguay

Contact our expert

Do you have any doubts? We solve them on a one-to-one basis

Pedro Lages
IP Senior Consultant
Portugal

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Do you have any doubts? We solve them on a one-to-one basis

Leonardo Sánchez
IP Senior Consultant
México

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Do you have any doubts? We solve them on a one-to-one basis

Victor Fachim
IP Senior Consultant
Brasil

Contact our expert

Do you have any doubts? We solve them on a one-to-one basis

Álvaro Ramos
IP Senior Consultant
España

Contact our expert

Do you have any doubts? We solve them on a one-to-one basis

Octavio Saldaña
North America Business Director
Estados Unidos

Benjamín Martinez

Contact our expert

Do you have any doubts? We solve them on a one-to-one basis

Benjamín Martínez
Group Marketing and Communication Officer
España

Contact our expert

Do you have any doubts? We solve them on a one-to-one basis

Claudia Marquez
IP Senior Consultant
México

Contact our expert

Do you have any doubts? We solve them on a one-to-one basis

Matheus Aguiar
IP Senior Consultant
Brasil

Contact our expert

Do you have any doubts? We solve them on a one-to-one basis

Cibele Gonçalves
IP Senior Consultant
Brasil

Tailor-made protection

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