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IP PROTECTION AND REGISTRATION
Trade Dress Protection
The Trade Dress is the overall image through which your company presents a product or service in the market in order to positively influence the final decision of consumers. We help you to protect it properly.
What items are included?
scent brand identity
dress code
Use of images in social networks
Tagline
Marketing campaings
Musical or sound identity
Use of logos
Look & Feel of Websites, Apps, Social Media
Identity in the specific color
Design of premises
Visual identity
Isotype and its uses
Voice tone
Icons and uses of photographs
Advantages
Reinforces the position in the market
- Faced with the use of the acquired reputation
- Faced with the confusory
- Association or systematic imitation
- Faced with the weakening of the market position
Generates added value to the business
- Provides security to licensees and, where appropriate, to franchisees
- Facilitates the legal defense of unconventional intangibles
- Increase the Intellectual Property assets of the company
- Contributes to streamline technology transfer
Legal protection routes
The commercial image is protected in the European Union (EU) for a combination of figures and measurements
Contractual measures
- Selective distribution contracts for vertical controls
- Selective distribution contracts for marketplaces
- Non-competition clauses
- Confidentiality agreements
Stay updated
To know where to go, you need to know which direction to take
Experts in Tradedress Protection
The experience you need for decision-making. All the knowledge of our experts is at your disposal.
Contact our expert
Do you have any doubts? We solve them on a one-to-one basis
Leonardo Sánchez
IP Senior Consultant
México
Contact our expert
Do you have any doubts? We solve them on a one-to-one basis
Victor Fachim
IP Senior Consultant
Brasil
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Do you have any doubts? We solve them on a one-to-one basis
Álvaro Ramos
IP Senior Consultant
España
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Do you have any doubts? We solve them on a one-to-one basis
Jaime de la Mora
Group Regional Business Director
Argentina
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Do you have any doubts? We solve them on a one-to-one basis
Octavio Saldaña
North America Business Director
Estados Unidos
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Do you have any doubts? We solve them on a one-to-one basis
Claudia Marquez
IP Senior Consultant
México
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Do you have any doubts? We solve them on a one-to-one basis
Matheus Aguiar
IP Senior Consultant
Brasil
Contact our expert
Do you have any doubts? We solve them on a one-to-one basis
Cibele Gonçalves
IP Senior Consultant
Brasil
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Do you have any doubts? We solve them on a one-to-one basis
Maximino Rodríguez
IP Consultant
España
Contact our expert
Do you have any doubts? We solve them on a one-to-one basis
Iñigo Vilallonga
IP Senior Consultant
España
Tailor-made protection