Undoubtedly, what we suffered with Covid-19 has made us rethink several issues such as how we want the future of the tourism sector to be. This must be based on four important concepts on which we must make an effort:
How we do things and how different they are will be the key to the future of the sector which is an unquestionable reality:
Competing markets such as Italy, France, Greece are working on a national tourism plan to redesign or reinvent globally their sector. As a country and a world power in the tourism sector, we must lead by having our own plan that makes us:
Technology is the tool for this: bring the tourism of tomorrow closer to what people need; make it more sustainable and greener; create quality employment and to offer precisely quality. A more human quality, more aimed at people, to bring destinations closer to them and for them to circularly take care of those destinations.
A new study published by the European Patent Office (EPO) and the European Union Intellectual Property Office (EUIPO) shows that companies that own at least one patent, registered design or trademark generate, on average, 20% more income per employee than companies that do not have any of these industrial property rights (IPR). In addition, it was found that these IPR-owning companies pay 19% more wages on average than other companies*.
The study, entitled “Intellectual property rights and firm performance in the EU”, confirms the strong and positive relationship between the ownership of different types of Intellectual Property rights by part of a company and its economic results. In terms of individual Intellectual Property rights, patent ownership, with 36% more revenue per employee and 53% more salaries, shows the strongest link to a company’s performance when compared to companies that do not own any IPR, followed by ownership of registered designs (with 32% more income and 30% more salaries) and brands (21% more income and 17% more salaries).
Tourism is and will continue being our great productive sector. The idea is that it continues to be more efficient for people, companies, and the planet itself.