Legislative news
BRPTO regulates secondary meaning for trademarks
On June 10, 2025, the Brazilian Patent and Trademark Office (BRPTO) published the long-awaited regulation on acquired distinctiveness — formally known as secondary meaning — through Ordinance No. 15/2025. With this regulation, signs or expressions that were originally non-distinctive may now be registered as trademarks, provided that distinctiveness acquired through effective and continuous market use […]