Surveillance is a fundamental activity of companies involved in the development of new products and processes that need to keep an eye open, for novelties which may affect their business.
More than an activity, monitoring is a process that includes a) objectives of the surveillance, b)gathering of information, and the c) analysis for desicion making.
At present monitoring in organizations fulfills 3 main functions:
- To identify threats and opportunities thru an on-going information alerts
- To monitor activities of competitors
- Information for strategic and operative decision making processes